April 2009
Beginner
768 pages
19h 47m
English
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Chapter 1. Discovering International Search Engines
In This Chapter
Dealing with international copyright issues
Targeting international audiences
Identifying opportunities
Quantifying how many people search
Throughout this book, we talk mainly about what to do to optimize for search engines here in the U.S., but what about the international market? What about Europe, Latin America, and Asia? This minibook covers what you would need to know about working on an international level.
In this chapter, you discover all the basics you need to know to start thinking globally. International copyright laws are different from domestic copyright issues, so you should definitely do some research before you jump right in. After you familiarize yourself with the law, you figure out how to actually target your international audiences. Cultures and languages vary across the globe, and if you don't properly adjust your market strategy for your international audiences, you risk failure.
You also need to be aware of the different opportunities there are in international search, and how many people out there are using search engines. Not to worry: We've got an overview all ready for you, so just read on.
Understanding International Copyright Issues
When doing business in other countries, you have to be aware of laws other than those of the United States. Unfortunately, to make things difficult on all of us, there is no such thing as a standard international copyright law. National laws, to no one's surprise, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.