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Search Engine Optimization All-In-One For Dummies® by Susan Esparza, Bruce Clay

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Chapter 1. Discovering International Search Engines

In This Chapter

  • Dealing with international copyright issues

  • Targeting international audiences

  • Identifying opportunities

  • Quantifying how many people search

Throughout this book, we talk mainly about what to do to optimize for search engines here in the U.S., but what about the international market? What about Europe, Latin America, and Asia? This minibook covers what you would need to know about working on an international level.

In this chapter, you discover all the basics you need to know to start thinking globally. International copyright laws are different from domestic copyright issues, so you should definitely do some research before you jump right in. After you familiarize yourself with the law, you figure out how to actually target your international audiences. Cultures and languages vary across the globe, and if you don't properly adjust your market strategy for your international audiences, you risk failure.

You also need to be aware of the different opportunities there are in international search, and how many people out there are using search engines. Not to worry: We've got an overview all ready for you, so just read on.

Understanding International Copyright Issues

When doing business in other countries, you have to be aware of laws other than those of the United States. Unfortunately, to make things difficult on all of us, there is no such thing as a standard international copyright law. National laws, to no one's surprise, ...

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