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Search Engine Optimization All-In-One For Dummies® by Susan Esparza, Bruce Clay

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Chapter 4. Getting Started in Latin America

In This Chapter

  • Succeeding in Latin America

  • Using Google Webmaster Tools for geotargeting

  • Making your Web site work in Mexico

  • Operating in Brazil

  • Discovering Argentina

Latin America is the final stop on our search engine optimization (SEO) world tour. Latin America includes Mexico and both Central and South America. Keep in mind, as with the European Union and the Asian region, that the Latin American region is made up of many different countries, all with different cultures, economies, and languages. Many countries in Latin America have Spanish as their dominant language, but not all. In South America, the biggest country, Brazil, speaks Portuguese.

As always, you need to do research before you launch an online business in a particular country. Hiring someone with knowledge of the local language, customs, and legal ins and outs is also an invaluable asset to your company if you are looking to expand into the Latin American region. In this chapter, you find out a bit about operating in Latin America and discover some stats on a few countries in the area. Latin America is a pretty big place, so realize that we're giving you only a peek into the region.

Succeeding in Latin America

Latin America is another up-and-comer in the search engine optimization industry, with a population that's hungry for everything the Web has to offer. Latin American countries have a total of 53 million Internet users. Whereas the global average of hours per month spent ...

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