April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 5. Keywords and Your Web Site
IN THIS CHAPTER
The importance of keywords
Understanding heuristics
Picking the right keywords
What's the right keyword density?
Taking advantage of organic keywords
Avoiding keyword stuffing
More about keyword optimization
Keywords. That's a term you hear associated with search engine optimization all the time. In fact, it's very rare that you hear anything about SEO in which keywords aren't involved some way; so what's so special about keywords?
Simply put, keywords are those words used to catalog, index, and find your web site; but of course, it's not nearly as simple as it sounds. There is a fine science to finding and using the right keywords on your web site to improve your site's ranking. In fact, an entire industry has been built around keywords and their usage. Consultants spend countless hours finding and applying the right keywords for their customers, and those who design web sites with SEO in mind also agonize over choosing just the right ones.
Using popular — and effective — keywords on your web site will help to ensure that it is visible in the search engine results, rather than be buried under thousands of other web site results. There are keyword research tools that can help you find the exact keywords to use for your site and therefore for your search engine optimization. Understanding the use of keywords — where to find them, which ones to use, and the best ways to use them — enables you to have a highly visible and successful web site. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.