April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 14. Using Communities to Improve SEO
IN THIS CHAPTER
The value of communities
Leveraging communities for SEO
Choosing the right type of community
Proper care and feeding of communities
Perform a search on just about any search engine and somewhere in the results you're likely to find a community discussion of some kind. If the search you do is broad in nature, then the community will probably show up deeper in the results. If it's specific in nature, then it's very possible a community might be the first web page that comes up in the search. That's because communities often provide answers to very specific questions, or information about very specific concepts.
Communities have been around as long as the Web. In fact, the first web sites were actually communities that enabled people to share information globally. It was faster (and more effective) than faxing information around the world, and it enabled the rapid transmission of knowledge and experience with others.
Those early communities didn't necessarily share a lot of the aspects that communities these days do. There were none of the slick interfaces that you see today. You couldn't add avatars (those nifty little pictures that you see next to everyone's name in your favorite community). Moreover, the communities were used as a method of communication among very specific groups of people, such as engineers and scholars.
It didn't take long, however, for the community aspect of the Web to take off. We all want to add our two ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.