April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 21. Mobile Search Engine Optimization
IN THIS CHAPTER
The mobile user experience
Mobile web site design
Mobile SEO
The rapid evolution of mobility
If the social media that we covered in the last chapter are important to search engine optimization, then mobile SEO is essential. The mobile Internet is a phenomenon that seems to have caught "experts" off guard. No one thought that people would be interested in surfing the Web on their phone. The screen is too small, and the Internet loads slowly in comparison to broadband. Generally speaking, it's not the same experience that Internet users are accustomed to.
The experts were wrong. On Christmas morning in 2007, hundreds of thousands of people unwrapped new iPhones, set them up, and immediately got online. In fact, Google's mobile search statistics for the iPhone platform that morning were higher than searches for all other mobile platforms combined.
What was this? People actually wanted to surf the Web on their phone? Well, maybe not as much on those tiny 1-by-1-inch screens, but when the form factor for devices changed, suddenly everyone wanted in. The iPhone and other cell phones like it now offer slightly larger screens and better controls that are more conducive to using the mobile Internet. There are roughly 200 different models of cell phones available in the U.S. market, about a third of which are well designed for mobile surfing
A new giant is born, although it's not quite giant-size just yet. As with all children, though, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.