April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 23. Plugging In to Seo
IN THIS CHAPTER
Understanding plug-ins
Choosing the right plug-ins
There is no debate about one aspect of SEO: You must have it. Most of the traffic to your web site will come from search engines, and the effort that you put into SEO will be reflected by your search engine rankings. The problem is that it's hard to know what you're doing right and what you're doing wrong with your SEO efforts.
It's a bit of a guessing game even with the best tools made for monitoring SEO success. However, there are a few tools that you can use to help you monitor some elements of SEO. These tools, called plug-ins, can't tell you everything there is to know about your SEO, but they will give you some numbers that help you to understand where you're succeeding and where you need to concentrate your efforts. Some SEO plug-ins also give you details about other web sites, so you can learn what works for them as well.
How does that help you? Understanding what elements work on your web site helps you focus on the elements that aren't working; and understanding what elements work on other web sites gives you something to compare against your own efforts. For example, if your web site has been in search rankings the same amount of time as Web Site B, but Web Site B is ranked in the first five search engine results while yours is ranked below number 10, then you can learn something useful by looking at what Web Site B is doing. Maybe it has more social-bookmarking links than you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.