April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 25. SEO Beyond the Launch
IN THIS CHAPTER
It's not over
Using content management systems
SEO problems and solutions
It's done. You've spent weeks or months optimizing your web site, integrating yourself into social networks as an expert, testing the right keywords, and digging for all the right links. Now you're number one for your keywords and the traffic coming to your site surpasses anything that you've had in the past. It's time to sit back and put your feet up on the desk. A nice nap, a long lunch. Now that you're not working on SEO all the time, you're free to do some of the more interesting things that are allowed (or not) during working hours.
Stop. That's a nice dream, but it's not the way SEO works. You've achieved a top rank? So what? Tomorrow you could be buried three pages deep in search engine results or worse, because a search engine changed its algorithm and you weren't on top of it. Or maybe you just got knocked down below the fold of the first page because other web sites added some features that made them more popular than yours. Below the fold is not terrible, but it's also not above the fold, right where users can see your listing without having to scroll — and it's not the top position that you held yesterday.
It's Not Over
In order to maintain that great rank that you've finally reached, you have to stay on top of your SEO efforts. You've read it more than once in this book already — SEO is an ongoing process. Once you're where you want to be, a lot of work ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.