March 2011
Intermediate to advanced
455 pages
9h 36m
English
Content preview from Search Engine Optimization Secrets: Do What You Never Thought Possible with SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 8. Comprehensive Site Audit (Informational Website)
IN THIS CHAPTER
Learning one sample format for a professional SEO audit
Learning why each section is included
Learning how to write an SEO report yourself
This chapter contains an annotated version of a professional SEO website audit. This report is based very closely on the reports I used to write for Fortune 500 companies when my former employer, SEOmoz, still did consulting. These are the same reports for which we used to charge $10,000 and more. I have included this as an example for you to build upon for your own consulting reports.
HOW TO READ THIS CHAPTER
This chapter is constructed differently than the previous chapters. It centers on a comprehensive SEO audit report, which is included in full at the end of the chapter, for a made-up website called MusicArtistDatabase.com. This chapter is intended to be a guide for writing your own reports. I have written from the perspective of a fake consulting company called Placeholder Consulting (I saved all of the creativity for the report, not on the name of the company). It includes the layout of the report, examples of how a similar report would be written, and an explanation of common SEO scenarios and recommendations that might be made. Put simply, this chapter focuses on the deliverable you can produce to make money as an SEO.
Like any respectable author (a.k.a. paranoid author) I want to offer one disclaimer. The copy of this book that you are reading is not the only copy ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.