Read This First

Why would someone like myself want to publish my SEO secrets for the world to read? Doesn't this destroy my competitive advantage? Won't I surely go broke and starve on the street? Won't my friends mock me and my family disown me?

For two reasons, the answer is probably not.

  • The first reason is the size of the market. The Internet is incredibly large and growing at an astounding rate. The market for SEO is following a similar path. There is absolutely no way I could work for all of the websites that need SEO consulting. As such, I am happy to pass the work on to others and teach them how to succeed. It is no money out of my pocket, and it makes me feel like I am contributing to a greater good. I learned most of what I know about SEO from others and, as such, feel obligated to spread the knowledge.

  • The second reason has to do with SEOmoz, the company I used to work for. SEOmoz provides tools to help SEOs do their jobs. As such, it is to my advantage to promote and train other SEOs. Just like Google benefits from getting more people online, I benefit from teaching others how to do SEO. You may choose to use SEOmoz's competitors' services or you may not. That is completely up to you, and I will do my best to show you all the available options.


This book is for the SEO who already knows the basics of SEO and wants to take this knowledge to the next level so that they can make more money. In the SEO industry, the best way I have found to do this is to ...

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