Chapter 2: Competitive Research Techniques and Tools
In This Chapter
Finding out how to equal your high-ranking competitors
Calculating what your site needs to gain high ranking
Running a Page Analyzer
Using Excel to help analyze your competition
Discovering other tools for analyzing your competitors
Diving into SERP research
Using the SEMToolBar for competitor research and more
If you followed our suggestions in Book III, Chapter 1, you spent some time finding out who your real competitors are on the web, and you might have discovered that they are quite different from your real-world, brick-and-mortar competitors. You also found out that for each of your main keyword phrases, you probably have a different set of competitors. If you’re starting to feel overwhelmed that you’ll never ...
