Chapter 5: Connecting with Social Networks

In This Chapter

check.png Link building with blogs

check.png Leveraging social news sites

check.png Defining media optimization

check.png Implementing social media optimization

check.png Building a community

check.png Using the tools in Web 2.0

In recent years, the world of online social networking (sites where people can meet and interact with one another online) has exploded in popularity. You may have heard of sites like Myspace, Facebook, and LinkedIn, which allow users to create their own web pages and connect with other users all over the globe. This kind of social networking has expanded to include news sites, entertainment media, and beyond.

Social networking is another way to find and attract links. The majority of links from link bait (media or articles specifically created to attract links) comes from social networking sites. Social networking can also help you build your brand and a name ...

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