Chapter 4: Implementing 301 Redirects
In This Chapter
Redirecting a page to a new URL
Creating 301 Redirects on an Apache server
Implementing 301 Redirects in Microsoft IIS
Setting up 301 Redirects in ISAPI_Rewrite
Accomplishing 301 Redirects using header inserts
Moving a site to a new host
Redirects are HTML or server commands that automatically forward incoming links and users from one page’s URL to another URL, so redirects provide you with an extremely useful web site–maintenance technique.
Of the four types of redirects we cover in Book VII, Chapter 3 (301 Redirect, 302 Redirect, Meta refresh, and JavaScript redirect), only the 301 Redirect passes the test for search engine optimization (SEO)–friendliness. In this chapter, we cover how to set up 301 Redirects and show you some specific situations that call for them. Because a lot of this explanation involves step-by-step instructions, ...
