Chapter 2: Using SEO to Build Your Brand
In This Chapter
Selecting keywords that help build your brand
Using search to maximize brand awareness
Distributing press releases effectively on the Web
Increasing your chances of showing up through blended search
Creating Engagement Objects
Building an online community
Using social bookmarking to promote your brand
Traditional marketing just isn’t enough to build a brand name (company or product name) these days. You can’t just have a good product and decent service, take out a yellow pages ad, print some business cards, and set up shop. Your marketing plan now needs to be bigger, more engaged, and more interactive. To build a successful brand name, you need to be where people will see you, hear what others say about you, and join in the conversation ...
