Appendix: The Value of Training

In This Appendix

check.png Making the most of industry conferences

check.png Choosing a conference: Small or big

check.png Getting the most out of conference networking

check.png Picking the right training courses

check.png Finding professional training

check.png Doing it yourself

Throughout this book, we walk you through the basics (and the not-so-basics) of search engine optimization (SEO). However, you can find plenty of opportunities out there for taking your SEO education even further. One of the best ways you can do this is through training.

You can go about achieving further training in one of several ways. You can attend Internet marketing industry conferences, such as SES Conference & Expo, Search Marketing Expo, PubCon, or ad:tech. You can sign up for individual training courses, attend a training session, or have someone come out to help train you and your staff. There are courses for those who are ...

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