Chapter 1
Clarify Your Goals
A good SEO campaign needs to be laser-focused on your business goals, so it has to start with a healthy dose of thought and reflection. In this chapter, we’ll walk you through the key questions you’ll want to consider before you get started.
Chapter Contents
- What Is SEO?
- Do I Need to Perform SEO for My Website?
- What Are the Overall Goals of My Business?
- What Function Does My Website Serve?
- How Is My Website Connecting with the Goals of My Business?
- Who Do I Want to Visit My Website?
- What Do I Want Visitors to Do on My Website?
- Which Pages Do I Most Want My Website Visitors to See?
- How Will I Measure the Success of This SEO Campaign?
What Is SEO?
OK, let’s see a show of hands: How many of you are reading this book ...
