Chapter 2
Customize Your Approach
Let’s say you want a great car wash, one that gets up close and personal with your car’s curves and addresses its individual problem areas. You wouldn’t trust a gas station car wash—you’d do it yourself! Likewise, the SEO plan in this book presents a method that can be applied to a wide range of SEO efforts, but you have to customize it for your particular business and website. This chapter gives you a great head start.
Chapter Contents
- It’s Your SEO Plan
- Business-to-Business
- Business-to-Consumer
- Large, Small, and Really Small Organizations
- Brick-and-Mortar
- Blog
- Web Designer
- Nonprofit
It’s Your SEO Plan
When you heard about this book, you may have had one of two reactions. Maybe you thought, “Great! A quick ...
