Chapter 5
Get Your Team on Board
Search engine optimization is truly a team effort. A great SEO campaign encompasses skills that nearly always surpass those of any individual: writing, marketing, research, programming, and, yes, even a bit of math. In this chapter, we guide you through the all-important task of getting your team on board, from techies coding your website edits to customer service reps tracking offline sales.
Chapter Contents
- The Challenge of SEO Team Building
- Marketing, Sales, and Public Relations
- IT, Webmasters, and Programmers
- Graphic Designers
- Writers and Editors
- Executives and Product Managers
The Challenge of SEO Team Building
You’re busy, and SEO isn’t your only job, so we’re pretty sure you won’t be thrilled to hear ...
