Chapter 7

Month One: Kick It into Gear

This month, you’ll make a first pass at four important areas in your SEO campaign: basic on-page optimization, site structure, link building, and content improvement. You’ll spend a week making real headway on each activity, with daily tasks that we estimate will take an hour or so.

Chapter Contents

  • Week 1: Basic Site Optimization
  • Week 2: Site Structure Improvements
  • Week 3: Link Building
  • Week 4: Building Content for Links and Engagement

Week 1: Basic Site Optimization

In Chapter 3, “Eternal Truths of SEO,” you learned that the text in your landing pages and titles is one of the most important and longstanding SEO factors. This week you’re going to optimize them, with the goal of creating a better environment ...

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