Chapter 8

Month Two: Establish the Habit

If it’s true that it only takes 30 days to establish a daily habit, your SEO habit is now official!

Last month, you tidied up your website’s on-page optimization and structure and started making some online connections. This month, you’ll start to expand the real estate in search engine result pages that you either control or influence. Social media marketing, shopping search, local search, and paid search are all part of your continued foray into new SEO territory!

Chapter Contents

  • Week 5: Social Media Marketing
  • Week 6: Set Up Your Paid Search Account
  • Week 7: Selling Through Search
  • Week 8: Local Search

Week 5: Social Media Marketing

Maybe you’ve already jumped on the social media bandwagon, but you ...

Get Search Engine Optimization: An Hour a Day, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.