Chapter 5
Making Your Site Useful and Visible
In This Chapter
Understanding the basic rule of Web success
Knowing why search engines like content
Making your site work for visitors and search engines
Obviously, it’s important to create Web pages that search engines will read and index, pages that you hope will rank well for important keywords. But if you’re going to build a Web site, you need to step back and figure out what purpose the site should serve and how it can accomplish that purpose.
Learning From Amazon
Creating a useful site is the key. Even if your sole aim is to sell a product online, the more useful the site is to visitors (and, for the same matter, the more user-friendly your site), the more successful it’s likely to be. Take Amazon.com, for instance. It certainly wasn’t the first online retailer of books and music, or any of the other products it offers. But one of Amazon’s real strengths is that it doesn’t just sell products; it’s a really useful site, in many ways:
It provides tons of information about the products it sells. The information is useful even if you ...
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