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Search Engine Optimization For Dummies, 5th Edition by Peter Kent

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Chapter 8

Avoiding Things That Search Engines Hate

In This Chapter

arrow Working with frames and iframes

arrow Creating a readable navigation system

arrow Avoiding problems with Flash and images

arrow Reducing page clutter

arrow Dealing with dynamic Web pages

It is possible to look at your Web site in terms of its search engine friendliness. (Chapter 7 of this book does just that.) It is equally possible, however, to look at the flip side of the coin — the things people often do that hurt their Web site’s chance of ranking high within the search engines, and in some cases even making their Web sites invisible to search engines.

This tendency on the part of Web site owners to shoot themselves in the foot is very common. In fact, as you read through this chapter, you’re quite likely to find things you’re doing that are hurting you. Paradoxically, serious problems are especially likely for sites created by mid- to large-size companies using sophisticated Web technologies.

Steering you clear of major design potholes ...

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