Chapter 18

Social Networking — Driven by Drivel

In This Chapter

arrow Understanding social networking

arrow Avoiding the hype

arrow Reaping the SEO benefits of social networking

Is there a place for social networking in a book on SEO? Well, to some degree, yes. But I don’t go into great detail about social networking, because many of the benefits (when there are benefits) are not related to SEO. Social networking can be used in various ways to market a product or service, or an associated Web site, but that’s not all about SEO.

Just What Is Social Networking?

Before I go any further, I should answer a basic question: What is social networking?

A social-networking service is one that helps people communicate together and share information quickly. Consider for a moment a basic, informational Web site. Clients come to the site, read about the products or services being promoted by the site, perhaps take some kind of action — make a purchase, sign up for a newsletter, or whatever — and go away. The communication flow is all one-way.

Of course, you could add two-way communication to a Web site — a chat system that allows customers to chat online with customer-service staff, for instance. But it’s still ...

Get Search Engine Optimization For Dummies, 5th Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.