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Search Engine Optimization For Dummies, 5th Edition by Peter Kent

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Chapter 21

Ten Things to Know and Do When Picking an SEO Firm

In This Chapter

arrow Navigating the SEO business: 80 percent scam?

arrow Figuring out why you don’t need an SEO firm for on-page optimization

arrow Finding a firm

arrow Knowing what you’re getting, and what the SEO firm expects

arrow Checking out a firm

The SEO business is 80 percent scam. There, I said it. Too late to take it back.

But plenty of you know that, anyway. In my consulting business, I hear all the time from firms large and small that have worked with SEO companies, sometimes paying many thousands of dollars, and received little in return. In fact, I’m often asked, “Can you check my site and see what they did?” and on doing so discover that “they” did very little.

I won’t go into detail here about my 80-percent-scam contention (if you care to read the details, visit www.PeterKentConsulting.com); I’ll just state that picking a good SEO firm is a little like picking a good multilevel-marketing firm. You might get lucky and get rich, but far ...

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