July 2012
Beginner
456 pages
11h 21m
English
Content preview from Search Engine Optimization For Dummies, 5th Edition
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Chapter 22
Ten-Plus Myths and Mistakes
In This Chapter
Understanding common mistakes made by site developers
Deconstructing harmful myths
Knowing the problems that hurt your search engine rank
A lot of confusion exists in the search engine world — a lot of myths and a lot of mistakes. In this chapter, I quickly run through a few of the ideas and omissions that can hurt your search engine positions.
Myth: It’s All about Meta Tags and Submissions
This is the most pervasive and harmful myth of all, held by many Web designers and developers. All you need, many believe, is to code your pages with the right meta tags — KEYWORDS and DESCRIPTION, and things like REVISIT-AFTER and CLASSIFICATION — and then submit your site to the search engines. I know Web designers who tell their clients that they’ll “handle” search engine optimization and then follow nothing more than this procedure.
It’s completely wrong for various reasons. Most meta tags aren’t particularly important (see Chapter 7), if they’re even used by search engines at all. Without keywords in the page content, search engines won’t index what you need them to index. (See Chapters 7 and 8.) Submitting to search engines doesn’t ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.