Chapter 2

Keyword Generation

An Introduction to Keyword Generation

After you select a website topic, keyword generation is the first and arguably most important step of the search-engine-optimization (SEO) process. The bulk of your website, including directory structure and filenames to title tags and page copy, is built around keywords and phrases chosen during the keyword-generation phase. Keyword generation is very important to a successful SEO campaign and is something you should never rush or take lightly.

Initially, you want to generate a potential keyword list that is as large as possible, with the keywords organized by search volume. Search volume refers to the number of searches performed on a unique keyword over a period of time. ...

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