Chapter 3

Creating Pages

An Introduction to Creating Pages

Creating search-engine-optimized web pages is the core effort of a successful Internet marketing campaign. Taking care of technical on-site factors such as filenames, title tags, meta description tags, meta keyword tags, and meta robots tags is crucial to making sure the search-engine spiders can determine the relevance of your website. Think of search-engine spiders as robots that read the content of your web pages. Optimizing your content with header tags and other text modifiers allows you to stress the main ideas and topics that your content covers. Optimization of images is important for those web browsers that do not support images, and because search-engine spiders cannot read ...

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