Chapter 4

Basic Website Structure

An Introduction to Basic Website Structure

Optimizing the basic structure of your website greatly increases the likelihood that search engines will successfully locate and index your content. Search-engine ranking algorithms analyze numerous on-site factors when determining where a web page ranks for particular search terms. Some of these factors include your website content, your domain name, whether your website works on all browsers, your website structure, your navigational linking structure, the accessibility of all your pages, and your credibility. You can do many things to address these factors, including choosing reliable web hosting, choosing an appropriate domain name, optimizing your site for all ...

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