Chapter 6

Creating Content

An Introduction to Creating Content

Content is the lifeblood of your website — it is what visitors use to determine value and what search engines evaluate to rank your website. Well-written, original content is essential to the success of your website. The quality of your content is directly proportional to how well you are likely to rank in search engines and whether a customer will purchase something from your website. Content written for the purposes of search-engine optimization, or SEO, is designed to achieve organic rankings by appealing to the reader and to the search engine. Websites with keyword-rich, naturally flowing, original content are judged better than websites that simply stuff keywords into otherwise ...

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