Chapter 9

Using Google Analytics

An Introduction to Google Analytics

Google Analytics is a free analytics solution designed to give you a complete view of every aspect of activity on your website. Understanding how to properly analyze and implement the numerous types of data that Google Analytics provides gives you a considerable edge over your competition in the quest for top search-engine rankings. A robust analytics program is an often overlooked but entirely vital part of a successful search-engine-optimization, or SEO, campaign. After all, without knowing what is currently working for your website, you have no idea which areas need to be improved, or which successes can be expanded upon. Google Analytics presents you with multiple advantages ...

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