Chapter 10

Social Media Optimization

An Introduction to Social Media Optimization

Social media optimization, or SMO, is a form of marketing that focuses on generating traffic and buzz through various social media websites, including Facebook, Twitter, and Google+. Social networks allow you to build large lists of contacts and supporters that can help spread the word about your business and website. Social news services such as Reddit provide a platform for others to vote on your content and share your story with others. Finally, video-sharing websites such as YouTube allow you to upload, view, and share video clips with millions of potential visitors.

This chapter outlines how you can use social media websites to generate traffic and buzz, ...

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