Chapter 13

Optimizing for Other Search Engines

An Introduction to Optimizing for Other Search Engines

After you have optimized your website for Google, you can sit back and catch your breath for a short time; however, you can also begin the process to drive even more traffic to your website using methods to optimize for image search, shopping search, and more. Many websites specialize in organizing very specific types of websites rather than trying to index the entire Internet. Getting your site exposure on these more targeted search engines can result in extra traffic, or it can allow you to target a niche that may be too competitive to rank for in the major search engines. The incremental traffic gained by optimizing for search engines outside ...

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