Chapter 14

Optimizing for Local Search

An Introduction to Local Search

Although search-engine optimization (SEO) best practices have not changed much over the last several years, there have been a number of significant structural changes made by search engines that require you to tailor your SEO efforts. For example, in October 2010, Google began displaying blended search results for local businesses. Blended local search results include a snippet of text about the business along with links to your business website and your Google+ Local Page. Google also displays the number of reviews and average ranking you receive from your Google+ Local Page. As a result you need to optimize your website, as well as your Google+ Local Page, for search results. ...

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