September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2
Selecting Keywords
In This Chapter
- Selecting proper keyword phrases
- Reinforcing versus diluting your site theme
- Selecting subject categories
- Choosing high-traffic and high-conversion keywords
- Optimizing with keywords for natural language-based search
In this chapter, we take that nice long list of keywords discussed in Chapter 1 of this minibook and select the best keywords of the bunch. (If you haven't yet put together such a list, what are you waiting for? Do it now!) In this chapter, you discover what makes a good keyword phrase, especially in terms of a search query (the words you type into the search engine’s Search box). We also explain the deal with subject categories and how they help you choose your keywords. Also, we talk about high-traffic keywords and high-conversion keywords, as well as the difference between the two. After you understand the concept behind using keywords on your website to match search queries, you learn about semantic search (a method by which search engines rank results to best match word meaning, as opposed to exact keyword matching).
Selecting the Proper Keyword Phrases
When you're doing a search, you must use the proper phrase as a search query. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query. For example, [Poughkeepsie classic car customization] is a good example of a keyword phrase.
Search engine users find what they are looking for by searching for specific ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.