Chapter 2
Selecting Keywords
In This Chapter
- Selecting proper keyword phrases
- Reinforcing versus diluting your site theme
- Selecting subject categories
- Choosing high-traffic and high-conversion keywords
- Optimizing with keywords for natural language-based search
In this chapter, we take that nice long list of keywords discussed in Chapter 1 of this minibook and select the best keywords of the bunch. (If you haven't yet put together such a list, what are you waiting for? Do it now!) In this chapter, you discover what makes a good keyword phrase, especially in terms of a search query (the words you type into the search engine’s Search box). We also explain the deal with subject categories and how they help you choose your keywords. Also, we talk about high-traffic keywords and high-conversion keywords, as well as the difference between the two. After you understand the concept behind using keywords on your website to match search queries, you learn about semantic search (a method by which search engines rank results to best match word meaning, as opposed to exact keyword matching).
Selecting the Proper Keyword Phrases
When you're doing a search, you must use the proper phrase as a search query. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query. For example, [Poughkeepsie classic car customization] is a good example of a keyword phrase.
Search engine users find what they are looking for by searching for specific ...
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