Search Engine Optimization All-in-One For Dummies, 3rd Edition

Chapter 4

Adapting Your Content for Local Search

In This Chapter

• Exploring the formats of local results
• Maximizing your visibility in organic local results
• Understanding the need for local SEO
• Meeting Google’s Pigeon algorithm
• Optimizing content to be found in local searches
• Creating local landing pages the right way
• Answering common questions for the mobile searcher

Do you have a brick-and-mortar storefront and want to make sure the locals can find you in online searches? Or maybe you have a service business and you serve all the towns and cities within driving distance. Perhaps your business has multiple locations around the region or country, or maybe just a national headquarters. Regardless, you still want to show up in location-based searches and compete against local businesses for your keywords.

How can you make your business visible to local searchers? For each of these business scenarios, the answer varies a bit. In this chapter, you learn how to create and optimize content to help secure a local presence in the search engines. We also cover some factors besides on-page content optimization that can help strengthen your local visibility. Getting your business to appear for relevant searches that have local or geotargeted intent is what this chapter is all about.

Taking Advantage of Local Search

The search engines logically interpret some types of search queries as local, or location-based, searches. For example, you might search for any of the following:

• [dog groomers] ...