September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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Chapter 4
Adapting Your Content for Local Search
In This Chapter
- Exploring the formats of local results
- Maximizing your visibility in organic local results
- Understanding the need for local SEO
- Meeting Google’s Pigeon algorithm
- Optimizing content to be found in local searches
- Creating local landing pages the right way
- Answering common questions for the mobile searcher
Do you have a brick-and-mortar storefront and want to make sure the locals can find you in online searches? Or maybe you have a service business and you serve all the towns and cities within driving distance. Perhaps your business has multiple locations around the region or country, or maybe just a national headquarters. Regardless, you still want to show up in location-based searches and compete against local businesses for your keywords.
How can you make your business visible to local searchers? For each of these business scenarios, the answer varies a bit. In this chapter, you learn how to create and optimize content to help secure a local presence in the search engines. We also cover some factors besides on-page content optimization that can help strengthen your local visibility. Getting your business to appear for relevant searches that have local or geotargeted intent is what this chapter is all about.
Taking Advantage of Local Search
The search engines logically interpret some types of search queries as local, or location-based, searches. For example, you might search for any of the following:
- [dog groomers] ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.