Chapter 2
Structuring Internal Links
In This Chapter
- Theming your website by subject
- Optimizing link equity
- Creating and maintaining silos
- Understanding sitemaps
- Figuring out sitemaps
Siloing is a way of arranging your website according to themes, allowing for prime search engine optimization. We discuss siloing in Chapter 1 of this minibook, but in this chapter, we go into how to actually build and structure your site in order to have the best silos possible.
First, we review the subject theming of your site, and then we discuss link equity. From there, we cover actually creating and maintaining your silos. This means we walk you through the setup, construction, and maintenance work necessary for good silos.
Another thing you read about in this chapter is a sitemap. There are two different kinds: the traditional HTML sitemap (two words) and the XML Sitemap (one word — and yes, that's confusing). A traditional sitemap is a web page that is designed to guide users to all the pages on your site. It's a little like an index page in the back of a text book where every page is listed and linked to, usually grouped by subject theme. An XML Sitemap is a document designed specifically to be readable by a search engine. You can tell a search engine all about your site using this kind of document. Despite their confusingly similar names, the two types of documents aren't interchangeable, and they both have their uses. In this chapter, we show you how to use both to your advantage.
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