September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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Chapter 3
Obtaining Links
In This Chapter
- Understanding the benefits and risks of link building
- Identifying quality links
- Attracting links naturally
- Creating link magnets
- Fostering relationships with industry influencers
- How not to obtain links
When people to link to you, it affects your overall ranking within the search engines. Having links from good reputable websites lends to your site’s overall credibility and is used in the search engine’s algorithm (formula that measures a web page’s overall relevancy to the search query) to determine whether you can be considered an “expert” in your field. Remember, the search engines want to give their users the best results possible, because if they give the users what they want, users come back and continue to use the search engine.
In this chapter, you learn the benefits and risks of link building. You also find out how to research and attract links to your site as well as how not to obtain links.
Understanding the Benefits and Risks of Link Building
When it comes to link building, there are benefits and risks. Here we explain why links matter to Google and what the hallmarks of a high-quality link are. You also discover what constitutes a bad link and find out the consequences you face if you have them.
Why links are important
One of the key factors Google and other search engines use to determine whether your site ranks is the presence of links pointing to it. An abundance of high-quality, trustworthy external links that are ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.