September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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Chapter 4
Implementing 301 Redirects
In This Chapter
- Redirecting a page to a new URL
- Creating 301 Redirects on an Apache server
- Doing 301 Redirects on a NGINX server
- Implementing 301 Redirects in Microsoft IIS
- Setting up 301 Redirects in ISAPI_Rewrite
- Accomplishing 301 Redirects using header inserts
- Setting up 301 Redirects with a WordPress plug-in
- Moving a site to a new host
Redirects are HTML or server commands that automatically forward incoming links and users from one page’s URL to another URL, so redirects provide you with an extremely useful website–maintenance technique.
Of the four types of redirects we cover in Chapter 3 of this minibook (301 Redirect, 302 Redirect, Meta refresh, and JavaScript redirect), only the 301 Redirect passes the test for search engine optimization (SEO)–friendliness. In this chapter, we cover how to set up 301 Redirects and show you some specific situations that call for them. Because a lot of this explanation involves step-by-step instructions, we give a set of instructions for each kind of server. Your server is the software that runs your website. The server receives and “serves up” user requests to display pages or perform other site tasks.
If you don’t know what type of server your site runs on, ask your webmaster or your hosting provider (the service that physically hosts your website).
Getting the Details on How 301 Redirects Work
A 301 Redirect tells the search engine that the page at Location A has permanently moved to Location ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.