September 2015
Beginner to intermediate
800 pages
21h 26m
English
Content preview from Search Engine Optimization All-in-One For Dummies, 3rd Edition
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Chapter 2
Tracking Behavior with Web Analytics
In This Chapter
- Measuring website usability
- Getting a handle on conversion tracking
- Tracking the success of your SEO project
- Analyzing rankings
To properly do web analytics, you need to gather your data. But web analytics is not just about collecting data. It’s about collecting your data in such a way that you can read it, understand it, and use it to make the necessary changes to your website. In this chapter, you discover several ways to gather analytics data.
You have to measure your website’s usability in order to figure out whether your web design works for your users and brings you those conversions. Next we talk about conversion tracking. Is your site getting the number of conversions you want? Conversion tracking helps you measure not just the final number of conversions, but where people drop off before they make the final conversion.
To track the success of your SEO project, you need to monitor your keywords and your search engine rankings, whether they’re at the place they need to be, and whether your traffic is increasing due to those rankings. Finally, we discuss how to analyze your rankings by putting them in the context of your business. Do your rankings in the search engine mean anything to your ROI (return on investment)? Read on to find out!
Measuring Website Usability
One of the first things you should do is to gather data in order to measure your website’s usability. This means going through your site to test ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.