Chapter 5
Knowing What Drives Search Results
IN THIS CHAPTER
Searching like a power user
Using advanced operators to supercharge your search engine optimization
Finding specific file types in the vertical search engines
Capturing more conversions using the long-tail approach
Using Google search suggestions as an intelligence tool
In this chapter, you discover how to use the search engines like a pro through the use of advanced operators. You also learn how to use vertical engines to get specialized results. You see why it's imperative to capture the so called long tail of search, and how predictive searches like Google search suggestions can be used as a tool to help you turn your site into a search magnet. The expert-searcher skill set definitely complements your role as a search engine optimizer, so we’re devoting a whole chapter to it. At the end of this chapter, you get to apply your newfound skills to enhancing your site with keywords targeted for your audience.
A typical search ...
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