February 2022
Beginner
768 pages
21h 8m
English
book
Search Engine Optimization All-in-One For Dummies, 4th Edition
by Bruce Clay, Kristopher B. Jones
Content preview from Search Engine Optimization All-in-One For Dummies, 4th Edition
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Chapter 1
Employing Keyword Research Techniques and Tools
IN THIS CHAPTER
Discovering your site theme
Brainstorming for keywords
Creating a keyword-based outline
Choosing related keywords
Researching keywords by niche
Evaluating keywords
In this chapter, we talk about picking and choosing your keywords. This is an extremely important step. You might say the mantra of search engines should be “keywords, keywords, keywords.” Search engine spiders (the bots that go through your page gathering web page data) are looking for keywords that match or closely relate to the search query. A keyword is a specific word or phrase a search engine looks for in its index (the list of websites it looks at during a search), based on what the user typed as the search query. For example, [cars] could be a keyword for a website that deals with restoring classic cars.
It seems simple enough: Just figure ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.