Chapter 1
Employing Keyword Research Techniques and Tools
IN THIS CHAPTER
Discovering your site theme
Brainstorming for keywords
Creating a keyword-based outline
Choosing related keywords
Researching keywords by niche
Evaluating keywords
In this chapter, we talk about picking and choosing your keywords. This is an extremely important step. You might say the mantra of search engines should be “keywords, keywords, keywords.” Search engine spiders (the bots that go through your page gathering web page data) are looking for keywords that match or closely relate to the search query. A keyword is a specific word or phrase a search engine looks for in its index (the list of websites it looks at during a search), based on what the user typed as the search query. For example, [cars] could be a keyword for a website that deals with restoring classic cars.
It seems simple enough: Just figure ...
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