Chapter 1

The Basics of SEO Web Design

IN THIS CHAPTER

Bullet Deciding on your site content

Bullet Choosing keywords

Bullet Using H# tags for headings

Bullet Cleaning up your page code

Bullet Organizing your assets

Bullet Naming files

Bullet Making your site dynamic

Bullet Developing a design procedure

In this chapter, you discover the basics of site design with search engine optimization in mind. Building a website is like baking a cake in a lot of ways; one of the first things you have to do is gather your ingredients.

In this chapter, we first guide you to deciding on the content and the types of keywords that you want. Then we discuss H# or heading tags (HTML code used to format headings), page headings, and the importance of using clean ...

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