Chapter 4
Making Your Page Search Engine Compatible
IN THIS CHAPTER
Conquering HTML constructs
Using clean code
Designing with sIFR
Externalizing code
Validating HTML with W3C
Choosing the right navigation
In this chapter, you get down to the nitty-gritty stuff that makes your page stand on its own. In addition to worrying about links or content, you have to get the nuts and bolts right. Your SEO strategy is only as strong as its weakest link, so make sure that every part of the chain is forged as tough as you can make it. Paying attention to the small stuff pays off big-time in the long run.
Success with on-page optimization, the changing of the underlying code of a web page for SEO reasons, isn't something that you can just guess at or just hope that you luck out. You need to understand every element of a web page and use it to its fullest potential. Knowing how spiders are going ...
Get Search Engine Optimization All-in-One For Dummies, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
