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Search Engine Optimization All-in-One For Dummies, 4th Edition
book

Search Engine Optimization All-in-One For Dummies, 4th Edition

by Bruce Clay, Kristopher B. Jones
February 2022
Beginner
768 pages
21h 8m
English
For Dummies
Content preview from Search Engine Optimization All-in-One For Dummies, 4th Edition

Chapter 4

Making Your Page Search Engine Compatible

IN THIS CHAPTER

Bullet Conquering HTML constructs

Bullet Using clean code

Bullet Designing with sIFR

Bullet Externalizing code

Bullet Validating HTML with W3C

Bullet Choosing the right navigation

In this chapter, you get down to the nitty-gritty stuff that makes your page stand on its own. In addition to worrying about links or content, you have to get the nuts and bolts right. Your SEO strategy is only as strong as its weakest link, so make sure that every part of the chain is forged as tough as you can make it. Paying attention to the small stuff pays off big-time in the long run.

Success with on-page optimization, the changing of the underlying code of a web page for SEO reasons, isn't something that you can just guess at or just hope that you luck out. You need to understand every element of a web page and use it to its fullest potential. Knowing how spiders are going ...

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Publisher Resources

ISBN: 9781119837497Purchase Link