February 2022
Beginner
768 pages
21h 8m
English
book
Search Engine Optimization All-in-One For Dummies, 4th Edition
by Bruce Clay, Kristopher B. Jones
Content preview from Search Engine Optimization All-in-One For Dummies, 4th Edition
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Chapter 5
Perfecting Navigation and Linking Techniques
IN THIS CHAPTER
Formulating a category structure
Building landing pages for silos
Absolute versus relative linking
Types of navigation
Tools to ensure that your navigation is search engine friendly
Naming links
In this chapter, we talk about how to physically structure your site in the most efficient way possible with siloing. Siloing is the process of categorizing your web pages into subject themes in order to group related content. In this way, you present clear and straightforward subject relevancy that increases your site’s perceived expertise to the search engines.
Search engines award keyword rankings to the site that proves that it is least “imperfect” for the relevancy of a subject or theme. That means that the more clearly on-topic a site is for a user’s search query, the more relevant it is, and the more likely it is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.