Chapter 1
Selecting a Style for Your Audience
IN THIS CHAPTER
Knowing your target audience
Looking at your current customers to understand their demographics
Interviewing and researching to analyze your target audience
Choosing the right tone to engage your audience
Using a blog to build a relationship with your audience
Using personas to define your audience
Understanding the benefits and drawbacks of using personas
The slogan “Content is king!” has been stated and restated in every blog, forum, conference, and seminar that has anything to do with search engine optimization (SEO) or Internet marketing. Content includes all the stuff inside your website: everything from the words you read, to the pictures and videos you view, to the audio you listen to. In this chapter, we teach you ...
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