Chapter 3
Obtaining Links
IN THIS CHAPTER
Understanding the benefits and risks of link building
Identifying quality links
Attracting links naturally
Creating link magnets
Fostering relationships with industry influencers
How not to obtain links
When people link to you, it affects your overall ranking within the search engines. Having links from good reputable websites lends to your site’s overall credibility and is used in the search engine’s algorithm (formula that measures a web page’s overall relevancy to the search query) to determine whether you can be considered an “expert” in your field. Remember, the search engines want to give their users the best results possible, because if they give the users what they want, users come back and continue to use the search engine.
In this chapter, you learn the benefits and risks of link building. You also find out how to research and attract ...
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