Chapter 5
Connecting with Social Networks
IN THIS CHAPTER
Attracting links with blogs
Leveraging social news sites
Defining media optimization
Implementing social media optimization
Gaining search visibility through social activity
Building a community
Adding interactivity to your website
In recent years, the world of online social networking has exploded in popularity. You may have heard of sites like Facebook, Twitter, and LinkedIn, which allow users to create their own web pages, publish content, and connect with other users all over the globe. This kind of social networking has expanded to include news sites, entertainment media, and beyond.
Social networking is another way to find and attract links. The majority of links from link magnets (media or articles created to attract ...
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