Chapter 2
Domain Names: What Your URL Says about You
IN THIS CHAPTER
Choosing your domain name
Registering your domain name
Understanding country codes and top-level domains
Securing domains for common misspellings of your name
Considering domains with alternate extensions
Choosing the right hosting solution
Knowing how search engines view subdomains
Shakespeare once said, “A rose by any other name would smell as sweet,” implying that a name doesn’t affect an object’s essential makeup. That may be true, but a website isn’t a rose — your site’s name is critical to its success. Your domain name (the root of your site’s URL address, such as yourdomain.com) must be chosen strategically based on your business goals. Pick a good domain name and you've got a foundation for a successful online ...
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