Chapter 2

Domain Names: What Your URL Says about You

IN THIS CHAPTER

Bullet Choosing your domain name

Bullet Registering your domain name

Bullet Understanding country codes and top-level domains

Bullet Securing domains for common misspellings of your name

Bullet Considering domains with alternate extensions

Bullet Choosing the right hosting solution

Bullet Knowing how search engines view subdomains

Shakespeare once said, “A rose by any other name would smell as sweet,” implying that a name doesn’t affect an object’s essential makeup. That may be true, but a website isn’t a rose — your site’s name is critical to its success. Your domain name (the root of your site’s URL address, such as yourdomain.com) must be chosen strategically based on your business goals. Pick a good domain name and you've got a foundation for a successful online ...

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