Chapter 3
Using Redirects for SEO
IN THIS CHAPTER
Understanding when to use a redirect command
Discriminating between the different types of redirects
Understanding 301 and 302 Redirects
Knowing when to use Meta refreshes
Considering JavaScript redirects
Dovetailing your www and non-www domains properly
In your toolbox of search engine optimization (SEO) techniques, the redirect tool is an important one to master. Redirects are HTML or server commands that automatically forward incoming links to another page. With this tool, you can trim outdated pages off your site without losing the visitors who still go to those pages. You can also organize many domains (root names of website URLs) into one site, so that they won't be competing with each other. With redirects, you can avoid creating duplicate content (web pages that search engines see as duplicates of each other) that could damage ...
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