Search Engine Optimization All-in-One For Dummies, 4th Edition
by Bruce Clay, Kristopher B. Jones
Chapter 5
Watching Your Backend: Content Management System Troubles
IN THIS CHAPTER
Meeting the content management system (CMS)
Avoiding the problems caused by dynamic URLs and session IDs
Selecting a good CMS
Making your CMS work with your search engine optimization (SEO) efforts
Using hosted e-commerce solutions effectively
Helping search engines read a website built completely in JavaScript
Behind every web page viewed in a browser is a host of technologies and services known as the backend that work to make the star performers look good. Just as a Hollywood blockbuster has a crew of people supporting the actors, your website has servers, code, shopping carts, and, most important, your content management system, which all must perform at their best to turn out a superior experience for your customers. A web content management system (CMS) is a software program that helps simplify ...
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