Chapter 5

Watching Your Backend: Content Management System Troubles

IN THIS CHAPTER

Bullet Meeting the content management system (CMS)

Bullet Avoiding the problems caused by dynamic URLs and session IDs

Bullet Selecting a good CMS

Bullet Making your CMS work with your search engine optimization (SEO) efforts

Bullet Using hosted e-commerce solutions effectively

Bullet Helping search engines read a website built completely in JavaScript

Behind every web page viewed in a browser is a host of technologies and services known as the backend that work to make the star performers look good. Just as a Hollywood blockbuster has a crew of people supporting the actors, your website has servers, code, shopping carts, and, most important, your content management system, which all must perform at their best to turn out a superior experience for your customers. A web content management system (CMS) is a software program that helps simplify ...

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