Chapter 3
Mastering SEO Tools and Reports
IN THIS CHAPTER
Getting started with conversion testing
Getting to know page and site analysis tools
Tracking conversions from multiple referral sources
Seeing how your visitors travel through your site
In this chapter, we cover the nuts and bolts of conversion testing. We walk you through it, step by step, and hopefully demystify the process a little bit. We show you how to fix common conversion and usability problems, and we introduce you to some page and site analysis tools. Finally, we discuss how to use link analysis tools.
Getting Started with Conversion Testing
Say that you’ve gathered your data and done the proper analysis, and now you’ve decided that some things need to be changed on your website. Making major overhauls to your site requires A/B testing. A/B testing is testing the original version of the website (Version A) against the one you made the major changes to (Version B). The A/B test is a tool that tells you which changes have a better effect and to what degree.
We discuss A/B testing in Chapter 2 of this minibook, ...
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